Forecasts and optimises the return on investment for events — conferences, trade shows, webinars, executive dinners, field activations, and sponsorships — using financial modelling, pipeline attribution, and FutureProof context. Trigger: when a user is evaluating whether to sponsor, attend, or host an event and needs an ROI projection; or when a user wants to build a post-event ROI analysis comparing forecasted vs. actual returns.