Generates 150-750+ ad variations using Alex Hormozi's combinatorial Hook x Meat x CTA framework. Triggers on requests to create ads, ad copy, ad scripts, marketing creatives, video ad scripts, ad hooks, CTAs, ad testing, ad scaling, or ad factories. Also triggers on mentions of Hormozi's ad method or combinatorial ad creation. Does not trigger for general copywriting, email marketing, landing pages, or non-advertising content.
A systematic framework for generating 150-750+ unique ad variations from a single product or offer, based on Alex Hormozi's combinatorial ad creation method.
Core Concept
Ads consist of three modular parts: Hook, Meat, and CTA. Instead of writing one ad at a time, generate each component independently, then combine them:
50 Hooks x 3-5 Meats x 1-3 CTAs = 150 to 750 unique ads
This approach creates massive variety for testing, which is what wins at scale.
Workflow
Execute the following four steps in order. Before starting, gather context from the user.
Step 0: Gather Context
Before generating any ad components, ask the user these questions (skip any the user has already answered):
Product/Offer: What product, service, or offer is being advertised?
Target Audience: Who is the ideal customer? (demographics, psychographics, pain points)
Verwandte Skills
Platform: Where will these ads run? (Instagram, YouTube, TikTok, Facebook, LinkedIn, Google)
Format: Text ads, video scripts, carousel, or a mix?
Existing Assets: Are there any past ads that performed well? Any organic content with strong engagement?
Competitor References: Any competitor ads to draw inspiration from?
Unique Mechanism: What makes this product/approach different from alternatives?
Key Results/Proof: Specific numbers, testimonials, or case studies available?
Language: Default to English. For Portuguese-speaking users, generate all content in Portuguese (BR) unless told otherwise.
If the user provides minimal context, infer reasonable defaults and state the assumptions clearly before proceeding.
Step 1: Generate 50 Hooks
Hooks are the first 1-3 seconds (video) or first line (text) of the ad. They stop the scroll and earn attention. Use these five sourcing methods to create variety:
Winning hooks from previous ads — Adapt hooks from the user's past high-performing ads.
Hooks from organic content — Pull hooks from the user's best-performing free content.
Winning hooks from competitors — Adapt proven hooks from competitor paid ads.
Hooks from competitors' organic content — Pull hooks from competitor top free content.
Platform ad libraries — Use hooks found in Facebook Ad Library, TikTok Creative Center, etc.
Distribute the 50 hooks across awareness levels to cover different audience segments:
Level
Description
Hook Style
Unaware
Does not know they have a problem
Pattern interrupt, curiosity, shock
Problem-Aware
Knows the problem, not the solution
Call out the pain, frustration, desire
Solution-Aware
Knows solutions exist, has not chosen one
Compare approaches, reveal flaws in alternatives
Product-Aware
Knows the product, has not bought
Overcome objections, social proof, urgency
Most Aware
Knows the product well, needs a push
Deals, bonuses, scarcity, direct offer
Default to a balanced spread (~10 hooks per level) unless the user specifies a focus.
For hook formula templates and examples, read references/hook-formulas.md.
Step 2: Generate 3-5 Meats
The meat is the body of the ad — it educates the audience on the offer, the product, the solution, or the problem. Generate one meat per format:
Demonstration — Show the product/service in action. Best for product-aware audiences.
Testimonial — Let customers tell the story. Best for solution-aware and product-aware audiences.
Educational — Teach something valuable. Best for problem-aware and solution-aware audiences.
Story — Tell a narrative (founder story, customer journey, transformation). Best for unaware and problem-aware audiences.
Faceless — Text on screen, voiceover, b-roll, or screen recordings. Best for scaling without personal brand dependency.
Each meat must be self-contained and work with any hook and any CTA.
For detailed meat structures and length guidelines, read references/meat-formats.md.
Step 3: Generate 1-3 CTAs
The CTA tells the viewer exactly what to do next. A strong CTA includes up to five elements:
What to do — The specific action (click, comment, DM, sign up, buy)
How to do it — The mechanic (click the link below, comment "X", tap the button)
What they get — The immediate result of taking action
Why now — Urgency or scarcity element
Risk reversal — Remove the fear (free trial, money-back, no commitment)
Not every CTA needs all five, but the best ones cover most of them.
For CTA templates and examples, read references/cta-templates.md.
Step 4: Assemble the Combinations
After generating all components, combine them into a matrix. Present the output as:
Summary table showing total combinations (Hooks x Meats x CTAs)
Top 10-15 "golden" combinations — the ones most likely to perform well based on audience-message fit, with rationale for each
Full component library organized by type, for the user to mix and match
For the full output format template, read assets/output-template.md.
Platform Adaptation
Adapt the format of each component based on the target platform:
Platform
Hook
Meat
CTA
Video ads (TikTok, YouTube, Reels)
Opening line/scene (1-3s)
Script section with visual directions (15-45s)
Closing sequence with on-screen text
Text/copy ads (Facebook, LinkedIn)
Headline or opening line
Body copy paragraphs (3-8 sentences)
Closing paragraph with link
Carousel ads (Instagram, LinkedIn)
Slide 1
Slides 2-8
Last slide
Short-form (Twitter/X, Stories)
Single punchy line
1-3 sentences max
Inline CTA
Error Handling
User provides no product info: Do not generate ads. Ask for at minimum: product name, what it does, and who it is for.
Vague audience: Generate hooks for all five awareness levels with a balanced spread and note the assumption.
Too many platforms: Generate a single platform-agnostic set first, then offer to adapt for specific platforms.
User wants fewer than 50 hooks: Adjust proportionally but maintain the awareness-level distribution.
User wants full ads, not components: Generate the components first, then assemble the top 15 golden combinations as complete ready-to-use ads.
Examples
Example 1: SaaS Product
User: "Generate ads for my project management tool aimed at remote teams."