Olo Deal Memo

3. Market & Competitive Position

• Industry overview and growth outlook (reference market intelligence)
• Competitive landscape and target's positioning
• Sustainable competitive advantages (moats)
• Key risks to market position

4. Financial Analysis

• Historical financials (3-5 years): revenue, EBITDA, margins, FCF
• Revenue quality: recurring %, customer concentration, cohort analysis
• Working capital dynamics and cash conversion
• CapEx requirements and capital intensity
• Key financial trends and inflection points

5. Valuation

• DCF analysis (base/bull/bear cases)
• Comparable company analysis (public comps)
• Precedent transaction analysis
• Implied valuation range and recommended offer price
• Sensitivity analysis on key assumptions

6. Strategic Rationale & Synergies

• Revenue synergies (cross-sell, market expansion, pricing)
• Cost synergies (overlap elimination, procurement, shared services)
• Timeline to achieve synergies (Year 1 / Year 2 / Year 3)
• Integration complexity and risk assessment
• Synergy value vs. premium paid analysis

7. Risk Assessment

• Deal-specific risks (top 5, ranked by impact × likelihood)
• Mitigation strategies for each risk
• Deal-breaker thresholds
• Sensitivity of returns to key risk scenarios

8. Transaction Structure & Returns

• Proposed structure (asset vs. stock, cash vs. equity mix)
• Sources and uses of funds
• Pro forma leverage and coverage ratios
• Expected returns: IRR, MOIC, payback period
• Key assumptions driving returns

9. Recommendation & Next Steps

• Clear recommendation with confidence level
• Conditions or diligence items to resolve
• Proposed timeline for next phase
• Required approvals and process steps

Data Aggregation Strategy

1. Pull existing DD data from platform (fast, <1s)
2. Fill gaps with RAG queries over uploaded documents (medium, ~3s)
3. Augment with market context via web research (slower, ~5s)
4. Synthesize into narrative sections with AI (~5-10s)

Quality Standards

• Every claim backed by data point with source
• Financial figures must reconcile across sections
• Clearly separate facts from assumptions from opinions
• Use conditional language for projections ("we estimate", "management projects")
• Flag data gaps explicitly rather than filling with generic text
• Total generation target: 15-20 seconds

Output Formats

• Markdown: Primary format for platform display and editing
• PDF: Professional layout for IC distribution
• PPTX: Presentation format for deal committee meetings
• Excel: Supporting financial model and sensitivity tables