Rewrites existing articles with fresh angles, updated data, and improved SEO while preserving core message. Use when refreshing outdated content or adapting articles for new audiences.
Use this skill when you need to:
DO NOT use this skill for spinning or plagiarizing content. This skill produces genuinely rewritten content that adds new value.
A REWRITE MUST MAKE THE CONTENT MEANINGFULLY BETTER — NOT JUST DIFFERENT. IF THE REWRITE ADDS NO NEW VALUE, IT IS A WASTE OF TIME.
| Input | What to Ask | Default |
|---|---|---|
| Original article |
| "Paste the article or provide the URL." |
| No default — must be provided |
| Rewrite goal | "Why are you rewriting? SEO refresh, new audience, updated info, better quality?" | SEO refresh |
| Target keyword | "What keyword should the rewritten version target?" | Same as original |
| Audience | "Same audience or different?" | Same audience |
| What to keep | "Any sections, examples, or data that must stay?" | Preserve core message and structure |
| What to change | "What specifically needs improvement?" | User's discretion — will audit |
| Word count | "Target length for the rewrite?" | Match original +/- 20% |
GATE: Confirm brief and review original article before proceeding.
Before rewriting, analyze the original article on these dimensions:
## Content Audit
**Strengths (keep these):**
- [What works well — strong sections, good examples, solid structure]
**Weaknesses (fix these):**
- [Outdated data, weak intro, poor formatting, missing sections]
**SEO Issues:**
- [Keyword placement, meta description, heading structure, density]
**Structural Issues:**
- [Flow problems, missing transitions, wall-of-text sections]
**Missing Elements:**
- [Examples, data, internal links, CTA, visuals]
## Rewrite Plan
**New angle/hook:** [How the rewrite will open differently]
**Sections to keep (with updates):** [List]
**Sections to rewrite completely:** [List]
**Sections to add:** [List]
**Sections to cut:** [List]
**New data or examples to include:** [List]
GATE: Present audit and plan for approval before rewriting.
| Rule | Detail |
|---|---|
| Never copy-paste paragraphs | Every paragraph must be rewritten, not rearranged |
| New intro required | The opening paragraph must be completely original |
| Add new value | Include at least 2 new examples, data points, or insights not in the original |
| Improve structure | Fix heading hierarchy, add lists where text is dense |
| Update data | Replace outdated statistics with current ones (note sources) |
| Better formatting | Short paragraphs, bold key phrases, bullet points for lists of 3+ |
| SEO optimization | Apply keyword placement rules (H1, first 100 words, H2s, meta description) |
For each section of the rewrite:
## Change Summary
| Section | Action | Detail |
|---------|--------|--------|
| Intro | Completely rewritten | New hook using [approach] |
| Section 2 | Updated | New data from [source], added example |
| Section 4 | Added | New section on [topic] not in original |
| Section 6 | Removed | Redundant with Section 3 |
Highlight 2-3 key improvements:
## Key Improvements
**1. Intro**
Before: "In today's digital world, content marketing is important..."
After: "We published 47 blog posts last year. Three of them drove 80% of our traffic. Here's what made them different."
**2. [Section name]**
Before: [Brief excerpt]
After: [Brief excerpt]
## SEO Checklist
- [ ] Target keyword appears in the H1
- [ ] Keyword in first 100 words
- [ ] Keyword in at least one H2
- [ ] Keyword density between 0.5-1.5%
- [ ] New meta description written (150-160 chars)
- [ ] Heading hierarchy is correct (H1 > H2 > H3)
- [ ] Internal links added or updated
- [ ] Alt text suggestions for any images
- [ ] Word count meets target
Compare readability metrics before and after: reading level, average sentence length, passive voice percentage.
Audit findings:
- Outdated stats (2021 data)
- Generic tips with no examples
- No keyword optimization
- 800 words (too thin for ranking)
Rewrite plan:
- New angle: "10 Email Marketing Tactics That Work in 2025"
- Add specific examples for each tip
- Include 2024-2025 email marketing data
- Expand to 1,800 words with deeper coverage
- Target keyword: "email marketing tactics 2025"