Goal
Improve how quickly customers find the right studio by reducing irrelevant results and dead-end searches.
Workflow
- Reproduce the search journey for a concrete intent (for example: "beginner salsa near me").
- Inspect whether top results match intent across location, style, level, and schedule.
- Validate filter behavior:
- Confirm every selected filter changes the result set as expected.
- Confirm filter combinations do not silently break to zero results without guidance.
- Review zero-results experience:
- Show nearby alternatives, broader radius, or related styles.
- Suggest one-click filter resets.
- Check listing completeness in top results:
- Name, location, dance styles, level, schedule signal, pricing signal, contact method.
- Prioritize fixes by customer impact:
- P0: wrong or misleading top results.
- P1: relevant results hidden behind weak ranking.
- P2: content gaps that reduce confidence.