Multi Source Signal Synthesiser

Purpose

Reconcile user signals from multiple sources — interviews, support tickets, NPS, app reviews, sales calls — into a unified, weighted insight brief that surfaces the underlying need rather than the surface-level request.

Source Weighting (default — adapt to your context)

• Direct research (interviews, usability tests): weight 5
• Support tickets (unprompted pain signals): weight 4
• NPS verbatims: weight 3
• App store reviews: weight 2
• Sales call summaries (filtered through sales lens): weight 2
• Anecdote or single report: weight 1

Process

1. Accept inputs from any combination of the source types above
2. Tag each signal by source and apply weight
3. Look for CONVERGENCE: same underlying need appearing across 3+ sources
4. Look for DIVERGENCE: contradictory signals suggesting user segmentation
5. Distinguish surface request from underlying need (e.g. "faster export" may mean "I don't trust the data will be there when I need it")