Create briefs for UGC creators including product info, hook requirements, talking points, and authenticity guidelines. Use when working with UGC creators, preparing creator packages, or scaling content production with external talent.
Create creator-ready briefs for authentic UGC content.
Product Overview:
Core Messages:
Hook Type Needed:
Hook Examples to Reference:
Hook Don'ts:
Required Elements:
Proof Points to Include:
Optional Elements:
DO:
DON'T:
Authenticity Test: "Would you actually send this video to a friend recommending the product?"
## UGC BRIEF: [Product Name]
### CREATOR DETAILS
- Creator name: [If assigned]
- Platform: [TikTok/IG/FB]
- Format: [Vertical 9:16]
- Length: [15-60 seconds]
- Deliverable: [Raw footage / Edited]
---
### PRODUCT INFO
**Product:** [Name]
**What it does:** [One sentence]
**Key benefit:** [Primary promise]
**Price/Offer:** [Current deal]
**Website:** [URL]
**Unique selling point:**
[What makes this different]
---
### YOUR ANGLE
**You are:** [Avatar description]
- Age range: [X-X]
- Situation: [Context]
- Problem you had: [Pain point]
- How you found product: [Discovery]
---
### HOOK (First 3 seconds)
**Type:** [Hook category]
**Examples to inspire (don't copy exactly):**
- "[Example hook 1]"
- "[Example hook 2]"
**Requirements:**
- Stop the scroll immediately
- Don't mention product name yet
- Create curiosity or relate to problem
---
### TALKING POINTS (Middle)
Cover these in your own words:
1. **Problem:** [Describe the struggle]
- Your words: _______________
2. **Discovery:** [How you found it]
- Your words: _______________
3. **Experience:** [What happened when you tried it]
- Your words: _______________
4. **Proof:** [Specific result or benefit]
- Your words: _______________
**Must mention:**
- [ ] [Required element 1]
- [ ] [Required element 2]
**Nice to include:**
- [ ] [Optional element]
---
### CALL TO ACTION (Last 5 seconds)
**Say something like:**
- "Link is in my bio"
- "Tap the link to try it"
- "I put the link below"
**Add urgency if natural:**
- "They're running a sale right now"
- "I heard they sell out fast"
---
### FILMING GUIDELINES
**Setting:**
- [ ] Natural environment (home, outside)
- [ ] Good natural lighting (face a window)
- [ ] Clean but not perfect background
- [ ] Vertical format (phone camera)
**Style:**
- [ ] Talking to a friend, not performing
- [ ] Eye contact with camera
- [ ] Natural energy (match your personality)
- [ ] OK to have mistakes/restarts in raw footage
**Technical:**
- [ ] Film in 1080p or 4K
- [ ] Clear audio (quiet space)
- [ ] Multiple takes encouraged
- [ ] Send raw footage (we'll edit)
---
### DO NOT
- Script word-for-word
- Use professional equipment
- Add filters or effects
- Sound like an infomercial
- Make claims we can't substantiate
- Mention competitors by name
---
### DELIVERABLES
**Send:**
- [ ] Raw video file(s)
- [ ] Multiple takes if available
- [ ] Any B-roll of product
**Format:** [MP4/MOV]
**Due:** [Date]
**Send to:** [Email/Platform]
---
### PAYMENT & RIGHTS
**Compensation:** [Amount/Terms]
**Usage rights:** [Perpetual/Limited]
**Exclusivity:** [Yes/No/Terms]
---
### REFERENCE VIDEOS
[Links to examples of style wanted]
### QUESTIONS?
Contact: [Name/Email]
Why Native Beats Polish:
Creator Selection:
Volume Strategy:
Source: LeadsIcon, Kamal FounderAds