Creates product strategies using Crossing the Chasm, Playing to Win, and strategic canvas frameworks. Use when defining where to play and how to win, choosing beachhead markets, or connecting tactics to strategy.
Claude uses this skill when:
Five Choices:
Beachhead Strategy:
# Product Strategy: [Product]
## Winning Aspiration
[What does winning look like in 3-5 years?]
## Where to Play
**Target Market:**
- Segment: [specific]
- Size: [TAM/SAM/SOM]
- Beachhead: [first segment to dominate]
**Not Playing:**
- [Segments we're avoiding and why]
## How to Win
**Competitive Advantage:**
- [What we do better than anyone]
- [Why customers choose us]
- [Our defensible moat]
## Capabilities Required
- [Capability 1 we need]
- [Capability 2 we need]
- [Capability 3 we need]
## Strategic Roadmap
**Now (0-6 months):**
- [Initiative]
**Next (6-18 months):**
- [Initiative]
**Later (18+ months):**
- [Initiative]
Define:
Execute:
Geoffrey Moore:
"The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."
Playing to Win:
"Strategy is about choice. What will we do and what will we NOT do?"