Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
Claude uses this skill when:
The Five Components:
1. WHO is this best for?
2. WHAT category does this fit in?
3. WHAT alternatives exist?
4. UNIQUE value you provide
5. PROOF it's real
# Positioning: [Product]
## 1. Best For (Target Customer)
**Ideal customer:**
- Industry: [specific]
- Role: [specific]
- Problem: [specific pain]
- **NOT for:** [who should avoid]
## 2. Category
**It's a:** [category name]
**Context:** [how customers understand it]
## 3. Alternatives
**Customers currently use:**
- [Alternative 1]
- [Alternative 2]
- [Alternative 3]
**Why they're insufficient:**
- [Reason]
## 4. Unique Value
**We're different because:**
- [Differentiator 1]
- [Differentiator 2]
**Why that matters to customers:**
- [Customer benefit 1]
- [Customer benefit 2]
## 5. Proof Points
- [Metric/case study]
- [Metric/case study]
- [Metric/case study]
## One-Sentence Positioning
"For [target customer] who [need/problem], [product] is a [category] that [unique value]. Unlike [alternatives], we [key differentiator]."
Clarity:
Testing:
April Dunford:
"Positioning is the first thing you need to get right. Everything else flows from it."
On Competitors:
"When you say 'we have no competitors,' customers hear 'there's no demand for what you do.'"