Structures presentations and verbal pitches using Matt Abrahams' WHAT-SO WHAT-NOW WHAT framework and impromptu speaking techniques. Use when preparing presentations, creating talking points, or practicing difficult conversations.
Claude uses this skill when:
Structure:
Example:
WHAT: "We're seeing 30% churn in month 1"
SO WHAT: "This means we're losing $500K ARR before customers see value"
NOW WHAT: "I propose we redesign onboarding this quarter"
Format:
1. Hook (grab attention)
2. Problem (what's wrong)
3. Solution (your proposal)
4. Evidence (why it works)
5. Call to Action (next steps)
# Presentation: [Topic]
## Hook (30 seconds)
[Attention-grabbing opening]
- Question
- Story
- Surprising stat
## Problem (2 minutes)
[What's wrong, why it matters]
## Solution (3 minutes)
[Your proposal]
## Evidence (3 minutes)
[Why this works]
- Data point 1
- Data point 2
- Example
## Call to Action (1 minute)
[What should audience do next]
## Anticipated Questions
1. Q: [expected question]
A: [prepared response]
2. Q: [expected question]
A: [prepared response]
Preparation:
Delivery:
Matt Abrahams:
"Structure sets you free. When you have a framework, you can focus on connecting, not remembering."