Brevo platform help — email/SMS/WhatsApp campaigns, marketing automation (journeys), transactional messaging, Sales CRM (deals, pipelines), Conversations (live chat, chatbot), Loyalty programs, push notifications, e-commerce, landing pages, contact management, Aura AI, API & integrations. Use when Brevo emails landing in spam, automations not firing, contacts not syncing or importing correctly, Brevo API calls failing, or confused migrating from Sendinblue. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), designing outbound cadence strategy (use /sales-cadence), cross-platform deliverability (use /sales-deliverability), transactional email strategy (use /sales-transactional-email), live chat strategy (use /sales-live-chat), or loyalty program strategy (use /sales-loyalty).
Help the user with Brevo platform questions — from email/SMS/WhatsApp campaigns and marketing automation through transactional messaging, Sales CRM, Conversations (live chat), Loyalty programs, e-commerce, and API integrations.
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
What area of Brevo do you need help with?
/sales-email-marketing {your question})/sales-transactional-email {your question})/sales-live-chat {your question})/sales-loyalty {your question}/sales-deliverability {your question})What's your role?
What are you trying to accomplish? (describe your specific goal or question)
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end — don't gate your response behind gathering complete context.
If the request maps to a specialized skill, route:
/sales-prospect-list/sales-enrich/sales-cadence/sales-deliverability/sales-transactional-email/sales-live-chat/sales-loyalty/sales-email-marketing/sales-integration/sales-lead-score/sales-funnelOtherwise, answer directly from platform knowledge using the reference below.
Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.
You no longer need the platform guide details — focus on the user's specific situation.
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
api.sendinblue.com to api.brevo.com. Old SDKs may still reference Sendinblue namespaces. The GitHub org is still sendinblue. If a user mentions Sendinblue, treat it as Brevo.references/learnings.md with today's date./sales-email-marketing — Opt-in email marketing strategy across platforms/sales-transactional-email — Transactional/triggered email delivery strategy/sales-live-chat — Live chat and chatbot strategy across platforms/sales-loyalty — Loyalty program design across platforms/sales-deliverability — Cross-platform email deliverability (SPF/DKIM/DMARC, warmup, reputation)/sales-cadence — Outbound sequence design (if using Brevo for cold outreach)/sales-integration — Connect Brevo with CRM, e-commerce, and other tools/sales-funnel — Landing page and funnel strategy/sales-lead-score — Lead scoring models (Brevo has contact scoring on Professional plan+)/sales-checkout — Checkout optimization (Brevo e-commerce features)/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skills sales-doUser says: "How do I create a welcome email series in Brevo?" Skill does: Guides through Automation → Create Journey → trigger on "Contact added to list" → add email steps with wait delays → test with a test contact Result: 3-email welcome series automation live and tested
User says: "I want to send abandoned cart emails from Brevo for my Shopify store" Skill does: Walks through installing Brevo Shopify plugin → syncing products/orders → creating abandoned cart automation journey → configuring timing (1hr, 24hr, 72hr) → adding product blocks to email template Result: Abandoned cart automation connected to Shopify and sending
User says: "How do I send order confirmation emails through the Brevo API?"
Skill does: Shows API key setup → creating a template in Brevo UI → calling POST /smtp/email with templateId and params → setting up webhooks for delivery tracking → error handling
Result: Transactional email flow working with template and dynamic parameters
Symptom: Marketing or transactional emails going to spam folder
Cause: Domain not authenticated, no dedicated IP, or sending to unengaged contacts
Solution: 1) Verify domain authentication (DKIM + DMARC) in Settings → Domains. 2) Check SPF includes spf.brevo.com. 3) On paid plans, request a dedicated IP and warm it up gradually. 4) Clean your list — remove contacts who haven't opened in 6+ months. See /sales-deliverability for comprehensive guidance.
Symptom: WhatsApp message template stuck in "Pending" or rejected by Meta Cause: Template violates Meta's commerce or content policies, or contains prohibited content Solution: 1) Review Meta's WhatsApp Business message template guidelines. 2) Avoid promotional language in utility templates. 3) Ensure opt-in compliance. 4) Resubmit with modifications. Allow 24-48 hours for review.
Symptom: API calls failing with status 429
Cause: Rate limit exceeded
Solution: 1) Check x-sib-ratelimit-remaining and x-sib-ratelimit-reset response headers. 2) Implement exponential backoff. 3) Batch operations where possible (e.g., POST /contacts/import instead of individual creates). 4) For high-volume transactional email, consider SMTP relay instead of REST API.