Step 1 — Gather context

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end — don't gate your response behind gathering complete context.

Note: If the user needs a specialized skill, route them there with a brief explanation of why that skill is a better fit.

Step 2 — Route or answer directly

If the request maps to a specialized skill, route:

• Cadence strategy / sequence design → /sales-cadence
• Contact enrichment / data hygiene → /sales-enrich
• Cross-platform deliverability → /sales-deliverability
• Social listening strategy (platform-agnostic) → /sales-social-listening
• AI visibility strategy (platform-agnostic) → /sales-ai-visibility

Otherwise, answer directly from platform knowledge using the reference below.

Step 3 — BrandJet platform reference

Provide module-by-module guidance based on the user's area:

Multi-channel outreach

• What it is: Coordinated outreach sequences across email, LinkedIn, Twitter/X, WhatsApp, Instagram, and Telegram with a visual drag-and-drop workflow builder
• Key concepts: Multi-channel sequences = coordinated outreach flows across channels, steps = individual touchpoints, workflow builder = visual drag-and-drop editor for designing sequences
• Channel support: Email, LinkedIn, Twitter/X, WhatsApp, Instagram, Telegram — all managed from one interface
• Best practices: Start with 2-3 channels before adding more, personalize per channel (don't copy-paste the same message), stagger touchpoints to avoid overwhelming prospects

Unified inbox

• What it is: A single inbox that aggregates replies from all outreach channels with AI-powered sentiment categorization
• Key features: View and respond to replies across all channels in one place, AI auto-categorizes sentiment (positive, negative, neutral, interested), filter by channel, campaign, or sentiment
• Best practices: Check the inbox daily, prioritize positive-sentiment replies, respond within 1 hour for best conversion rates

Brand / social monitoring

• What it is: Tracks brand mentions across social media platforms, news sites, and forums in real time
• Key features: Monitor your brand, competitors, or industry keywords across social platforms, news, and forums. Get alerts for new mentions.
• Best practices: Set up monitoring for your brand name, product names, and top 2-3 competitors. Review mention sentiment weekly.

AI Visibility Monitoring

• What it is: Tracks how and when your brand is mentioned in AI model responses — ChatGPT, Claude, Perplexity, Gemini
• Key concepts: Monitors what AI models say about your brand when users ask relevant questions. Tracks mention frequency, sentiment, and positioning relative to competitors.
• Important: Accuracy depends on query design — LLMs produce different answers depending on how the question is phrased. Test multiple query variations for reliable tracking.
• Best practices: Track 5-10 key queries your buyers would ask AI models, monitor weekly, compare your visibility against competitors

Lead discovery

• What it is: Access to a 700M+ contact database with AI-powered enrichment for finding and qualifying prospects
• Key features: Search by industry, company size, title, location, and more. AI enrichment adds verified emails, phone numbers, and social profiles.
• Plan limits: Starter = 1K verified leads/month, Pro = 10K verified leads/month. These limits can exhaust quickly at high volume — plan your searches carefully.
• Best practices: Use tight filters to avoid burning through lead credits on low-quality matches, verify leads before adding to outreach sequences

Social listening & buyer intent

• What it is: AI-identified purchase readiness signals from social media activity and keyword tracking
• Key features: Track keyword signals across social platforms. Starter = 10K keyword signals/month, Pro = 50K signals/month. Identify prospects showing buying intent.
• Best practices: Focus on high-intent keywords (competitor mentions, pain-point phrases, purchase-related terms), act on signals within 24-48 hours

Email warmup

• What it is: Automated email warmup included in all plans — no additional cost, unlimited warmup accounts
• Key features: Gradually increases send volume on new mailboxes to build sender reputation. Included at no extra cost on all plans.
• Best practices: Warm up new mailboxes for at least 2-3 weeks before launching outreach. Don't skip warmup even if you have an established domain — new mailboxes need it.

Artemis AI agent

• What it is: Conversational AI agent and MCP layer for executing GTM workflows through natural language commands
• Key concepts: "Artemis" = BrandJet's AI agent that controls the platform via conversation. Can execute multi-step workflows, set up sequences, and manage campaigns through natural language.
• AI Agents: Autonomous responders that can reply to social mentions and messages across channels without manual intervention
• Important: Artemis and the MCP layer are newer features — documentation may be limited. Start with simple workflows and build complexity gradually.

Website analytics

• What it is: Built-in website visitor analytics to track traffic and engagement alongside outreach performance
• Key features: Track visitors, page views, and engagement metrics without needing a separate analytics tool

Team management

• What it is: Role-based access controls for team members
• Key features: Invite team members, assign roles, control access to campaigns, leads, and settings

Integrations

• Native integrations: Slack (notifications), HubSpot (CRM sync), Attio (CRM sync), Reddit (monitoring), YouTube (monitoring)
• Webhooks: Custom webhooks available for event-driven automation
• No public API: BrandJet does not have a documented public API. Integration is webhook-based — push events to your systems, but you cannot pull data programmatically.

Pricing reference

• Starter: $60/month — 1K verified leads/month, 10K keyword signals, 1 social account included
• Pro: $200/month — 10K verified leads/month, 50K keyword signals, unlimited competitor tracking, priority support
• Annual billing: Saves 20%
• Additional social accounts: $17-20/month each beyond the included account
• Free trial: 7 days, no credit card required
• AppSumo: Lifetime deal available on AppSumo

BrandJet data model

Core entities — understand these to navigate the platform:

Step 4 — Actionable guidance

Based on the user's specific question:

1. Step-by-step instructions — numbered steps to accomplish their goal in BrandJet
2. Configuration recommendations — specific settings to change, with navigation paths where known
3. Common pitfalls — what can go wrong and how to avoid it
4. Verification — how to confirm the change worked
5. For integration questions — note that BrandJet uses webhooks, not a public API. Design integrations around push events.

Gotchas

• No public API. BrandJet integrates through webhooks only. You cannot pull data programmatically via REST API. Design automations around webhook push events to your systems.

• Lead limits burn fast. Starter gives 1K and Pro gives 10K verified leads per month. Broad, unfiltered searches can exhaust credits quickly. Always use tight filters and plan monthly usage.

• LinkedIn automation requires gradual ramp-up. New LinkedIn accounts sending too many connection requests or messages risk restrictions. Start with 10-15 actions/day and increase slowly over 2-3 weeks.

• AI Visibility Monitoring accuracy varies. LLMs give different answers depending on prompt phrasing, timing, and model version. Don't rely on a single query — test multiple variations and track trends over time, not individual responses.

• Additional social accounts cost extra. Only 1 social account is included on Starter. Each additional account is $17-20/month. Budget for this if you plan multi-platform monitoring.

• Artemis MCP is new. Documentation may be limited and features may change. Start with simple workflows before attempting complex multi-step automations.

• The feature set is large. New users can feel overwhelmed. Start with one module (outreach or monitoring) and expand once comfortable. Don't try to configure everything at once.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Step 5 — Related skills

• /sales-cadence — Design multi-channel outbound cadences (platform-agnostic strategy that works with BrandJet sequences)
• /sales-deliverability — Cross-platform email deliverability — SPF/DKIM/DMARC, warmup, inbox placement
• /sales-social-listening — Social listening strategy across platforms
• /sales-enrich — Enrich contacts with emails/phones before importing
• /sales-ai-visibility — AI visibility monitoring across LLMs (platform-agnostic strategy)
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skills sales-do

Examples

Example 1: Setting up multi-channel outreach

User says: "How do I create a sequence in BrandJet that uses email and LinkedIn?" Skill does:

1. Walks through the visual workflow builder to create a new multi-channel sequence
2. Explains how to add email and LinkedIn steps with appropriate delays between touchpoints
3. Advises on LinkedIn ramp-up for new accounts to avoid restrictions
4. Recommends personalizing messaging per channel rather than using identical copy Result: User has a multi-channel sequence configured with email and LinkedIn touchpoints and understands safe LinkedIn automation practices

Example 2: Brand monitoring in AI models

User says: "I want to track whether ChatGPT and Claude mention my brand when users ask about our category" Skill does:

1. Explains the AI Visibility Monitoring module and how it tracks mentions across ChatGPT, Claude, Perplexity, and Gemini
2. Guides setup of monitoring queries based on category-relevant questions buyers would ask
3. Warns that LLM responses vary by prompt phrasing — recommends testing multiple query variations
4. Suggests tracking competitors alongside their brand for relative positioning Result: User has AI visibility monitoring configured with multiple query variations and understands the limitations of LLM response consistency

Example 3: Managing lead credits efficiently

User says: "I'm on the Starter plan and already used half my leads this month. How do I make them last?" Skill does:

1. Explains the 1K/month verified lead limit on Starter
2. Recommends tightening search filters (industry, company size, title) to reduce low-quality matches
3. Suggests qualifying leads with social listening signals before pulling verified contact info
4. Discusses upgrading to Pro (10K/month) if volume needs consistently exceed Starter limits Result: User has a strategy for conserving lead credits and knows when upgrading makes sense

Troubleshooting

Overwhelmed by features

Symptom: New user unsure where to start — too many modules and settings Cause: BrandJet combines outreach, monitoring, lead discovery, and AI agents in one platform Solution: Pick one primary use case to start. For outreach-first users: set up email warmup, then create a single-channel email sequence, then expand to multi-channel. For monitoring-first users: configure brand monitoring, then add AI visibility tracking. Add modules one at a time.

LinkedIn account restricted after automation

Symptom: LinkedIn shows warnings or temporarily restricts the account after starting BrandJet outreach Cause: Too many automated actions too quickly on a new or low-activity LinkedIn account Solution: Reduce daily LinkedIn actions to 10-15 per day. Warm up gradually over 2-3 weeks. Ensure the LinkedIn profile is complete and has regular organic activity. Pause automation until restrictions are lifted.

Lead credits exhausted mid-month

Symptom: Ran out of verified leads before the billing cycle resets Cause: Broad search filters pulling too many unqualified contacts, or high-volume prospecting on the Starter plan Solution: Review search history and tighten filters for remaining campaigns. Use social listening signals to pre-qualify before pulling verified contact data. Consider upgrading to Pro for 10K leads/month if this is a recurring issue. Credits reset at the start of the next billing cycle.