Creative direction intelligence. 55 styles, 18 platforms, 12 voiceover types, 17 music genres, 30 campaign categories. Actions: create, design, plan, direct, brief creative campaigns. Projects: ads, videos, social content, commercials, brand films. Styles: minimalist, maximalist, nostalgic, cinematic, UGC, luxury, futuristic, emotional. Topics: visual style, platform specs, voiceover, music, color palette, audience targeting.
Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.
Reference these guidelines when:
92% prefer authentic content over polished ads. Prioritize real, relatable content over perfection.
| Audience/Goal | Recommended Styles |
|---|
| Premium/Luxury | Minimalist Clean, Quiet Luxury, Dark Moody Cinematic |
| Tech/SaaS | Futuristic Sci-Fi, Gradient Smooth, Minimalist Tech |
| Youth/Gen Z | Raw Unpolished, Humor Comedic, Nostalgic 90s, Neon Cyber |
| Wellness/Organic | Earthy Organic, Emotional Storytelling, Pastel Soft |
| B2B/Finance | Authoritative Expert, Data Visualization, Corporate Modern |
| Community | Authentic UGC, Conversational Casual, Behind The Scenes |
When user requests creative direction (campaign, ad, video, content), follow this workflow:
Extract key information from user request:
Always start with --creative-brief to get comprehensive recommendations:
python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]
This command:
creative-reasoning.csv to select best matchesExample:
python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"
After getting the creative brief, use domain searches for additional details:
python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]
When to use detailed searches:
| Need | Domain | Example |
|---|---|---|
| More style options | style | --domain style "minimalist luxury" |
| Platform specs | platform | --domain platform "tiktok reels" |
| Voiceover direction | voiceover | --domain voiceover "authoritative expert" |
| Music recommendations | music | --domain music "ambient electronic" |
| Campaign guidance | reasoning | --domain reasoning "e-commerce conversion" |
For detailed implementation, load relevant references:
| Reference | Content | Use When |
|---|---|---|
| creative-styles-part1.md | Styles 1-25 with keywords, colors, effects | Selecting visual direction |
| creative-styles-part2.md | Styles 26-55 with keywords, colors, effects | Selecting visual direction |
| color-psychology.md | Color meanings, combinations, applications | Choosing color palette |
| voiceover-styles.md | 5 VO categories with delivery specs | Video/audio content |
| audio-music.md | Music trends, sonic branding | Video content, ads |
| visual-trends.md | 2025-26 design trends | Modern visual direction |
| Domain | Use For | Example Keywords |
|---|---|---|
style | Visual aesthetics | minimalist, ugc, cinematic, retro, luxury |
platform | Channel specs | tiktok, instagram, youtube, linkedin |
voiceover | VO direction | conversational, authoritative, playful |
music | Audio direction | ambient, upbeat, orchestral, trending |
reasoning | Campaign strategy | product launch, brand awareness, gen z |
User request: "Create a TikTok campaign for Gen Z SaaS product launch"
python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"
# Get TikTok-specific guidelines
python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform
# Get Gen Z style options
python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style
# ASCII box (default) - best for terminal display
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief
# Markdown - best for documentation
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown
| Platform | Ratio | Length | Hook | Style Note |
|---|---|---|---|---|
| TikTok | 9:16 | 15-60s | 3s | Raw, trending sounds |
| Instagram Reels | 9:16 | 15-90s | 3s | Polished-authentic |
| YouTube | 16:9 | 30s-10m | 30s | High production |
| 1:1, 4:5 | 30s-2m | 5s | Professional, value-first | |
| Stories | 9:16 | 15s | 1s | Immediate hook, swipe CTA |