When to Use

When taking a new product, major feature, or significant update to market — ensuring coordinated, high-impact execution.

Core Jobs

Not every release needs a full launch:

Tier 1 (major): new product, pricing change, major rebrand → full GTM plan, 4+ weeks prep
Tier 2 (significant): major feature, new integration → 1–2 weeks prep, targeted comms
Tier 3 (standard): regular feature release → changelog + in-app notification

Match effort to impact.

Answer before building the launch plan:

When taking a new product, major feature, or significant update to market — ensuring coordinated, high-impact execution.

Not every release needs a full launch:

Tier 1 (major): new product, pricing change, major rebrand → full GTM plan, 4+ weeks prep
Tier 2 (significant): major feature, new integration → 1–2 weeks prep, targeted comms
Tier 3 (standard): regular feature release → changelog + in-app notification

Match effort to impact.

Answer before building the launch plan: