Use when researching competitors, positioning features, or preparing for a market entry
When entering a new market, building a new feature, or needing to understand how your product is positioned vs alternatives.
Categories:
For each competitor:
Build a table: Your product vs top 3–5 competitors Columns: Must-have features, differentiating features, missing features Mark: ✅ Strong, ⚠️ Weak, ❌ Missing
Find the gap: What do users need that nobody does well? Frame it: "For [audience], [product] is the [category] that [benefit] — unlike [competitor] which [their weakness]."