Offer Funnel Copy

HOOK: <attention-grabbing opening — problem or desire>
STORY: <brief context — why this matters, what changed>
OFFER: <what they get, clearly stated>
PROOF: <social proof, results, testimonials>
SCARCITY: <why act now — deadline, limited spots, bonus>
CTA: <specific next step — one clear action>

Funnel Email Sequence (5-email default)

1. Welcome/Value — deliver on opt-in promise, set expectations
2. Story/Problem — share a relatable challenge
3. Solution/Education — teach something useful, position your approach
4. Social Proof — case studies, results, testimonials
5. Offer/CTA — clear offer with urgency

Ad Copy Framework

• Headline: 5-10 words, benefit-driven
• Primary text: 2-3 sentences, problem→solution→CTA
• Description: 1 sentence supporting the headline
• CTA button: Action verb (Get, Start, Claim, Join)

Landing Page Sections

1. Hero (headline + subheadline + CTA)
2. Problem agitation
3. Solution introduction
4. Features → Benefits
5. Social proof
6. FAQ / Objection handling
7. Final CTA

Copy Rules

1. Benefits over features — "Save 5 hours/week" not "Automated scheduling"
2. One CTA per piece — never give multiple competing actions
3. Read brand-voice.md first — all copy must match brand personality
4. Specificity sells — "127 customers" beats "many customers"
5. Short paragraphs — max 3 lines per paragraph in sales copy
6. Active voice — "You'll get" not "It will be provided"

Saving

MarketingToolData/scripts/copy-<YYYY-MM-DD>-<type>-<name>.md