Gtm Qualification Scoring

I — Intent (active buying behavior)

• 8–10: Active job posting for relevant role, RFP in market, or vendor comparison underway
• 5–7: Conference attendance, published strategy content, recent tech investment
• 1–4: No visible intent signals

R — Recency (freshness of intent signals)

• 8–10: Signal within 30 days
• 6–7: Signal 31–90 days ago
• 4–5: Signal 91–180 days ago
• 1–3: Older than 180 days or unknown

E — Engagement (prior contact with your brand or ecosystem)

• 8–10: Direct engagement (demo request, event attendance, reply to outreach)
• 6–7: Indirect (newsletter subscriber, mutual connection, partner network)
• 4–5: Warm ecosystem (social follower, 2nd-degree connection)
• 1–3: Cold — no prior contact

Priority Tiers

Auto-Escalate to P1 (regardless of score) ⚡

Flag these signals immediately and override to P1:

• Actively migrating off or replacing a core platform you displace
• Job posting explicitly naming a problem you solve
• Funding event (Series B+) without the stack you provide
• Publicly described your category as "too expensive" or "too complex"
• Major infrastructure expansion directly relevant to your solution

Steps

1. Identify the account(s) to score
2. Confirm the ICP segment — ask the user if not specified
3. Score each FIRE dimension 1–10 with specific evidence
4. Check auto-escalation triggers above
5. Calculate total: (F + I + R + E) / 4
6. Assign priority tier and write the recommended next action
7. Flag any intelligence gaps that would change the score

Grounding Rules

• Every score needs traceable evidence — never assign a score without a reason
• Mark unverifiable signals as [Unverified]
• Score conservatively when evidence is thin

Output

For a single account:

## [Company Name]
Segment: [ICP segment] | FIRE: F:[x] I:[x] R:[x] E:[x] → [x.x]/10 | Priority: [🔴/🟡/⚪] [P1/P2/P3]
Auto-Escalate: [⚡ Yes — reason / No]

Evidence: [One sentence per dimension — source + date]
Summary: [Why this account is or isn't worth pursuing right now]
Next Action: [Specific: who, channel, angle, when]
Gaps: [What info would change the score]

For 3+ accounts, lead with a ranked summary table, then individual entries sorted by score.