Design

Logo Color Psychology

Logo Design Checklist

• Works in single color (black/white)
• Legible at small sizes (favicon size)
• Has adequate whitespace/clear space
• Vector format (SVG, AI, EPS)
• Multiple file formats provided
• Consistent across applications

Banner Design

Banner Sizes Quick Reference

Banner Art Styles

Banner Design Rules

1. Safe Zones - Keep critical content in central 70-80%
2. One CTA - Single call-to-action, bottom-right, min 44px height
3. Typography - Max 2 fonts, min 16px body, >=32px headline
4. Text Coverage - Keep text under 20% for ads (Meta penalizes)
5. Print Specs - 300 DPI, CMYK, 3-5mm bleed

Icon Design

Icon Styles

Icon Design Guidelines

1. Consistent Stroke Width - Use same stroke across icon set
2. Optical Alignment - Visually center, not mathematically
3. Pixel-Perfect - Align to pixel grid for crisp rendering
4. Size Consistency - Maintain visual weight across icons
5. Accessibility - Ensure sufficient contrast (4.5:1 minimum)

Common Icon Sizes

Presentation Design

Slide Structure

1. Title Slide - Brand, title, presenter
2. Problem/Context - Set the stage
3. Solution - Your proposition
4. Features/Benefits - Key points
5. Evidence - Data, testimonials, case studies
6. Call to Action - Next steps
7. Contact/Q&A - Closing

Slide Design Principles

1. One Idea Per Slide - Don't overcrowd
2. Visual Hierarchy - Title > Key Point > Details
3. Consistent Layout - Grid-based alignment
4. Limited Text - 6 words per line, 6 lines max
5. High-Quality Images - No watermarks, no pixelation
6. Brand Consistency - Colors, fonts, logo placement

Typography in Presentations

Social Media Graphics

Platform-Specific Guidelines

Instagram

• Square posts (1080x1080) for feed
• Portrait (1080x1350) for more vertical space
• Stories/Reels (1080x1920) full screen
• Keep text minimal, focus on visuals

LinkedIn

• Professional tone
• 1200x627 for posts
• Less text-heavy than Instagram
• Data and statistics perform well

Twitter/X

• 1200x675 for image posts
• Text overlay works well
• Memes and GIFs for engagement

Facebook

• 1200x630 for link previews
• 1200x1200 for square posts
• Video gets more reach

Social Media Design Tips

1. Mobile-First - Most users view on mobile
2. Text Overlay - Readable without sound (for video)
3. Brand Consistency - Recognizable across platforms
4. CTA Clarity - Clear next step
5. Accessibility - Alt text, high contrast

Corporate Identity Program (CIP)

Common CIP Deliverables

CIP Design Process

1. Define Brand Guidelines - Colors, fonts, logo usage
2. Create Templates - Consistent starting points
3. Design Core Items - Business cards, letterhead first
4. Expand to Marketing - Brochures, presentations
5. Document Usage - Guidelines for each item

Design Workflow

New Brand Project

1. Research - Industry, competitors, audience
2. Strategy - Positioning, personality, values
3. Visual Identity - Logo, colors, typography
4. Brand Guidelines - Usage rules, examples
5. Applications - Stationery, digital, marketing

Design Review Checklist

• Aligns with brand guidelines
• Appropriate for target audience
• Works across required formats
• Accessible (contrast, legibility)
• Technically correct (resolution, color mode)
• Consistent with other brand materials