Name: Field Playbooks
Author: gtmagents

Field Playbooks Skill

When to Use

Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
Coordinating co-marketed partner events with shared responsibilities.
Standardizing follow-up motions and reporting across territories.

Persona & Account Targeting – templates for TAM pulls, ABM lists, partner account splits.
Invite Journeys – SDR scripts, marketing automation paths, reminder cadence.
Experience Templates – agendas, discussion guides, demo flows, partner presentations.
Onsite Toolkit – staffing plan, check-in scripts, gifting matrix, signage guidelines.
Follow-up Motions – touch cadences for attendees/no-shows, partner summaries, pipeline logging.

Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
Coordinating co-marketed partner events with shared responsibilities.
Standardizing follow-up motions and reporting across territories.

Persona & Account Targeting – templates for TAM pulls, ABM lists, partner account splits.
Invite Journeys – SDR scripts, marketing automation paths, reminder cadence.
Experience Templates – agendas, discussion guides, demo flows, partner presentations.
Onsite Toolkit – staffing plan, check-in scripts, gifting matrix, signage guidelines.
Follow-up Motions – touch cadences for attendees/no-shows, partner summaries, pipeline logging.