Name: Voice Of Customer
Author: gtmagents

Voice of Customer System Skill

When to Use

Planning journey discovery projects or validating hypotheses.
Building continuous feedback loops (surveys, interviews, community, support mining).
Translating VOC findings into prioritized journey actions.

Program Design – define objectives, personas, touchpoints, sample size, and incentives.
Channel Mix – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage.
Signal Processing – tag insights by emotion, friction type, segment, and impact.
Insight Packaging – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps.
Action Loop – pair each insight with a recommended experiment, owner, and expected metric lift.

Planning journey discovery projects or validating hypotheses.
Building continuous feedback loops (surveys, interviews, community, support mining).
Translating VOC findings into prioritized journey actions.

Program Design – define objectives, personas, touchpoints, sample size, and incentives.
Channel Mix – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage.
Signal Processing – tag insights by emotion, friction type, segment, and impact.
Insight Packaging – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps.
Action Loop – pair each insight with a recommended experiment, owner, and expected metric lift.