When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.
app-marketing-context.md — read it for known competitorsIf the user doesn't know their competitors, find them through:
Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.
| Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|---|---|---|---|---|
| Title | ||||
| Subtitle | ||||
| Title keywords | ||||
| Char usage (title) | /30 | /30 | /30 | /30 |
| Char usage (subtitle) | /30 | /30 | /30 | /30 |
| Description hook |
Analyze:
Keywords only competitors rank for (you don't):
| Keyword | Volume | Difficulty | Comp 1 Rank | Comp 2 Rank | Your Rank | Priority |
|---|
Keywords you rank for but competitors don't:
These are your unique advantages — protect them.
Keywords where you're outranked:
| Keyword | Your Rank | Best Competitor Rank | Gap | Effort to Close |
|---|
Screenshots:
App Preview Video:
Icon:
| Metric | Your App | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Rating | ||||
| Total reviews | ||||
| Recent trend | ||||
| Top complaint | ||||
| Top praise | ||||
| Dev responds? |
Analyze:
| Signal | Your App | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Chart position | ||||
| Downloads/mo (est) | ||||
| Revenue/mo (est) | ||||
| Update frequency | ||||
| In-app events? | ||||
| Custom pages? | ||||
| Apple Search Ads? |
| Aspect | Your App | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Price model | ||||
| Subscription price | ||||
| Free trial length | ||||
| IAP count | ||||
| Paywall timing |
2-3 paragraphs summarizing the competitive landscape, your position, and the biggest opportunities.
HIGH VISIBILITY
│
Comp 1 ● │ ● Comp 2
│
LOW ──────────────────┼────────────────── HIGH
RATINGS │ RATINGS
│
You ● │
│
LOW VISIBILITY
keyword-research — Deep dive into keyword gaps identifiedmetadata-optimization — Implement competitive insights into your metadatascreenshot-optimization — Redesign based on competitive creative analysisaso-audit — Audit your own listing with competitive contextua-campaign — Competitive paid acquisition strategy