Illustration System

Illustration System

When to Use Illustration

• Abstract concepts that can't be photographed
• Empty states and onboarding
• Error pages and status messages
• Feature explanations and how-it-works sections
• Brand personality expression

When to Use Photography

• Real people and places
• Product imagery
• Testimonials and case studies
• Trust building (real > illustrated)

Style Consistency

Every illustration in a set must share:

• Line weight (consistent stroke width)
• Color palette (same palette as the brand)
• Level of detail (all simple or all detailed, never mixed)
• Perspective (all flat, all isometric, or all 3D, never mixed)
• Character style (same body proportions, face style)