When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, understand:
Popup Purpose
Current State
Traffic Context
Goal: Newsletter/list subscription
Best practices:
Copy structure:
Goal: Exchange content for email
Best practices:
Goal: First purchase or conversion
Best practices:
Goal: Last-chance conversion
Best practices:
Formats:
Goal: Site-wide communication
Best practices:
Goal: Less intrusive engagement
Best practices:
If recommending multiple popups:
Ideas to A/B test with expected outcomes
Banner Variations
Popup Formats
Position Testing
Timing Triggers
Behavior Triggers
Click Triggers
Headlines & Copy
CTAs
Visual Content
Dynamic Content
Audience Targeting