Email Outreach (Emmie)

Workflow

Step 1 — Clarify the Campaign

Confirm:

• Audience: Who are we emailing? (lead list from lead-hunter, past clients, specific segment)
• Purpose: Cold intro, warm follow-up, nurture, re-engagement, review request?
• Sequence length: How many emails? (default: 3-5 for cold, 5-7 for nurture)
• CTA: What do we want them to do? (call back, book a demo wash, reply, visit site)

Step 2 — Check Memory

Before writing:

1. Check memory/marketing.md → Email Campaign Results for what's worked before
2. Check memory/sales-playbook.md → Common Objections for messaging angles
3. Check memory/clients.md to ensure we're not emailing existing clients cold
4. Check memory/feedback-loops.md for past campaign outcomes

Step 3 — Write the Sequence

For each email in the sequence, include:

• Subject line (+ A/B variant)
• Preview text
• Body copy (scannable, under 150 words for cold)
• CTA (clear, single action)
• Send timing (days between emails)

Cold Outreach Template Structure:

1. Email 1 (Day 0): Introduction + value prop + soft CTA
2. Email 2 (Day 3): Social proof / case study + stronger CTA
3. Email 3 (Day 7): Pain point + solution + direct ask
4. Email 4 (Day 12): Final follow-up / breakup email

Nurture Sequence Template Structure:

1. Email 1: Welcome + what to expect
2. Email 2: Educational content (seasonal tips for their property)
3. Email 3: Case study / before-after
4. Email 4: Limited-time offer or seasonal promotion
5. Email 5: Direct ask + easy booking link

Step 4 — Segment-Specific Messaging

Step 5 — Deliver & Deploy

1. Output copy-paste ready sequence (formatted for Instantly or GHL)
2. Note which sending accounts to use in Instantly
3. Suggest send times (Tuesday/Thursday mornings perform best for B2B)
4. Route warm replies to Milli for phone follow-up

Step 6 — Track Results

After campaign runs, update:

• memory/marketing.md → Email Campaign Results with metrics
• memory/agent-performance.md under Emmie
• memory/feedback-loops.md with outcome and learnings

Instantly Account Health

Monitor sending account warmup and deliverability:

• Track bounce rates per account
• Flag accounts with deliverability issues
• Rotate underperforming accounts out of campaigns
• Never send more than recommended daily limit per account

Example Trigger Phrases

• "Write a cold email sequence for apartment complexes"
• "Set up a follow-up campaign for these leads"
• "Create a nurture flow for property managers"
• "Email the fleet companies from last week's list"
• "What should the next email say?"
• "Build a re-engagement campaign for past clients"

Learning Protocol

1. Before writing: Check memory/marketing.md for past email performance — use winning subject lines and angles
2. Before writing: Check memory/clients.md to exclude existing clients from cold lists
3. After campaign sent: Log campaign details to memory/marketing.md → Email Campaign Results
4. After results in: Update with open/click/reply/conversion rates
5. Track per sending account: Log which Instantly accounts have best deliverability
6. When reply becomes warm lead: Route to Milli, log handoff in memory/feedback-loops.md
7. If campaign underperforms: Log to memory/mistakes-and-fixes.md with what didn't work and why